The following Field Guides have recently been updated in the Library:
Looking for a way to reach millennials? Try Snapchat to reach them. Learn the Snapchat basics, how to use Snapchat in your digital marketing program, the advantages for real estate businesses and much more in this new Field Guide.
Instagram is a fun photo sharing app and website. Learn the basics and benefits of Instagram and best ways to improve your real estate marketing in this new Field Guide.
Communications for Associations
In the world of association management, a key element to success is communication. Communicating includes how to deal effectively with staff or membership, or how to correctly transmit an email message. The following resources help today’s busy association executive better understand and achieve successful styles of communication.
Need to find a real estate organization? Look here for associations and federal agencies that deal with fair housing, appraisals, housing finance and other real estate issues. Find out how these organizations are playing their part in the real estate world.
Does size matter? The current economic climate as well as a desire for a greener lifestyle has driven some Americans to examine how much space they really need. The small home movement is hardly a novel concept—just ask New Yorkers who often spend decades in studio apartments. This field guide shows the various aspects of living in a smaller home, as well as links to those considering the ultimate in downsizing.
The green movement is here to stay, and nowhere is this more apparent than in the housing market. Find out the latest trends, statistics, reports and resources as well as information on green mortgages in this updated Field Guide.
Meaningful partnerships are the foundation for success. Whether the motivation to “share services” or partner with another association is economic, or to offer new, increased and improved services for members, there is information to help you do just that. Below you will find a selection of articles and books pointing out the positive aspects, as well as, the ‘how-to’ to partnering.
Also visit the Shared Services page and RARE database on REALTOR.org for sample agreements, manuals, and other material on shared services.
Franchises vs. Independent Firms
According to the 2015 National Association of REALTORS® Member Profile 59% of all REALTORS® are affiliated with an independent, non-franchised company. In fact most Realtors are likely to be affiliated with an independent, non-franchised company. The decision to join a franchise or an independent firm can be confusing. The pros and cons of each option are examined in this Updated Field Guide.
Marketing is an essential ingredient for the success of any business. The material on this page will give you a wealth of information to help you market your expertise to potential customers. It includes special sections on how to build your personal promotion campaign, increase your presence in a niche market, and strengthen your marketing plan.
While land investment may not provide the instant gratification of a home purchase, this sort of venture can be quite lucrative. Land investors have different needs and concerns than those of typical real estate investors – zoning, planning, environmental issues are just a few of the challenges they must face. This Field Guide will help those who wish to take on this interesting branch of the real estate industry
Hotel and motel investment is a specialized part of the commercial real estate world. But what are the tricks of the trade? Find out what you need to know about management, security, brokerage, and appraisal in the Field Guide to Hotel/Motel Properties.